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Drive-In Runway Shows : coperni Autumn/Winter 2021



The Coperni Autumn/Winter 2021 collection debuted on a Paris Fashion Week runway lit up by car headlights, as the show was created as an immersive drive-in experience. A fleet of 36 cars carried 70 guests into the spacious AccorHotels Arena in Paris, providing a unique way for people to appreciate the latest fashion in a safe way in the midst of a pandemic.

While many fashion events have gone completely virtual or audienceless when they are held in person as in years past, brands like Coperni are coming up with ways that support social distancing and a sense of community. Online streaming also helped the new collection reach broader audiences, as the limited attendee list was limited to select journalists, celebrities, influencers and friends of the brand.

Image Credit: Anne-Christine Poujoulat



Source link: http://www.trendhunter.com/trends/coperni-autumnwinter-2021

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