Made to look like thin strips of bacon, the laces combine hues of red and white and can be added to sneakers to provide a subtle but unique twist. To get the bacon scent infused into the laces, Oscar Mayer joined with Black Ops Productions to create a special cold-smoker that allows the smell of the brand’s Hardwood Smoked Bacon to linger on the material.
For a limited time, bacon lovers can enter to win a set of laces by submitting a Tweet that uses the #OscarCookMyKicks and #Sweepstakes hashtags. Oscar Mayer will then select a total of 1,500 winners on April 2nd.
Image Credit: Oscar Mayer
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