To launch the Spring 2021 capsule, the brand turns to a digital concept and unveils the designs in an immersive digital world. Fans are invited to join through the app as they transport to the store in Paris, trying on new pieces from the seasonal range. Another great example is Gucci’s ‘No Photographer, No Problem’ campaign for the Fall/Winter 2020-2021 season. Clothes were sent to the homes of models to do self-photoshoot for an authentic and premium result.
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